The inverted pyramid completely changed my writing–in journalism, PR, marketing, and for fun.
When I was going through elementary to high school, I was routinely the best writer in the class. And I felt like in order to be the best writer, I had to be superfluously descriptive, dive deep into the details. Looking back, I was also unintentionally burying the lede in order to make an impression.
Then Journalism 102 whacked me across the face with an AP Stylebook. “No.”
I remember learning about the inverted pyramid and thinking, “Oh. This is why I’m doing what I’m doing. Say what you’re talking about and why it matters.”
That’s the writing philosophy that has guided me from reporting to marketing to SEO to advertising.
Here’s what I’m saying, and here’s why it matters.
Faith Brody 